AllBusiness.com - Telemarketing Success

The end of an era: A fond farewell and hearty “thank you” to my readers

Tue, 29 Jan 2008 11:00:00 GMT

Hello everyone. I’m sorry to say that this will be my final column.

Response to your letters

Mon, 28 Jan 2008 10:00:00 GMT

This can be tricky because it really depends on the need of the prospect.

20+ Tips for Cold Calling in the New Year PT 17

Sun, 27 Jan 2008 10:00:00 GMT

28. Cold callers are human too.

20+ Tips for Cold Calling in the New Year PT 16

Sat, 26 Jan 2008 10:00:00 GMT

21. Show your respect by not only including them in the decision making process but also by paying them what the are worth.

20+ Tips for Cold Calling in the New Year PT 15

Fri, 25 Jan 2008 10:00:00 GMT

19.Develop your business by developing and expanding your services ...

20+ Tips for Cold Calling in the New Year PT 14

Thu, 24 Jan 2008 10:00:00 GMT

16. Cold calling is about finding a fit as oppose to begging for business.

20+ Tips for Cold Calling in the New Year PT 12

Tue, 22 Jan 2008 10:00:00 GMT

13. A good appointment isn’t a guarantee of a sale.

20+ Tips for Cold Calling in the New Year PT 11

Mon, 21 Jan 2008 10:00:00 GMT

12. Know why you’re here ...

20+ Tips for Cold Calling in the New Year PT 10

Sun, 20 Jan 2008 10:00:00 GMT

11. Is more better?

20+ Tips for Cold Calling in the New Year PT 9

Sat, 19 Jan 2008 10:00:00 GMT

9.Have a conversation with your cold caller to determine what constitutes a quality appointment. Be clear of what your expectations are in terms of number of appointments per week or per month. Be aware of the fact that your expectations may not be realistic and might need adjusting. Understand that true cold calling is a slow process done over time. You can’t nor should you expect to hit your goals every week as there are dry spells in every sales and marketing.