AllBusiness.com - Professional PR

A Publicist Applies Her Own Advice

Mon, 09 Nov 2009 07:00:00 GMT

"Self publishing has become so democratic and is such an easy way to express creativity, disseminate ideas, and establish your brand." ...

Authors Take the Lead on Their Own Books

Sun, 08 Nov 2009 05:20:00 GMT

The publishing industry has shifted so much recently, as you've seen. Sarah Palin is getting how big of an advance for her book? It hurts me to even think about the figure. Real people aren't getting those advances.

PR for Yourself - Shifting Your Perspective

Tue, 03 Nov 2009 09:35:00 GMT

Book publicist Stacey Miller talks about promoting her own book and the PR lessons it has taught her.

"Micro-Pitch" Offers Bite-Sized Pitch

Sun, 01 Nov 2009 07:45:00 GMT

"Based on my observation that all of us (including media decision makers) don't have nearly enough time to read in-depth emails, I've developed what I call 'the micro-pitch.'" ...

What We (Should) Do When Publications Restructure

Sat, 31 Oct 2009 11:55:00 GMT

We might not see the obvious alterations, but I have to believe there’s a certain editorial dance occurring.

An App for What?! - I Smell a PR Blunder

Tue, 27 Oct 2009 07:25:00 GMT

So maybe I’m asking the obvious, but I wonder sometimes whether or not the product development people/advertising people/marketing people at a big (or small firm for that matter) talk to the PR people before launching a product.

Let's Learn Something from "Balloon Boy"

Mon, 26 Oct 2009 12:30:00 GMT

He makes a good case for remembering the kind of exploitation of children that so many reality shows sort of gloss over. Or maybe it’s just the parents who don’t care.

Prepping for the Interview

Thu, 22 Oct 2009 02:05:00 GMT

It’s best not to assume that your expert is somehow magically media trained. Even a fifteen-minute mini media workshop can do wonders to help your client navigate (all by him- or herself) an interview.

Email: No Longer King (Queen)?

Mon, 12 Oct 2009 02:10:00 GMT

What’s interesting to me is how some people there are trying to be so careful in the way they promote themselves. Are they kidding me? This is what they’ve been doing for years.

Bloggers on Notice from Federal Trade Commission

Fri, 09 Oct 2009 11:20:00 GMT

Some people think journalists need to police themselves. Well, no kidding.