AllBusiness.com - Duct Tape Marketing

Duct Tape Marketing Blog Channel Explodes

Fri, 23 Jun 2006 07:51:48 GMT

Today I added 14 new blogs on specific small business topics to the Duct Tape Marketing Blog Channel bringing the total to 22. The collective brainpower coming from this blog network will make it the place to go for small business information. Some of the blogs on the channel are authored by well known small business folks, some are written by people you may not be familiar with, but whom I have watched and felt had much to say. And now the list: Duct Tape Marketing Business ...

Famous Referral Offer #1

Thu, 18 May 2006 04:55:23 GMT
Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them. (Posted over the five entries) 1) Offer special pricing If you are looking for referrals from your existing clients, you can develop a special price for those clients who refer a set amount of new business. Then, when a new client asks what the price ...

Referral Offer #1

Thu, 18 May 2006 04:48:54 GMT
Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them. (Posted over the five entries) 1) Offer special pricing If you are looking for referrals from your existing clients, you can develop a special price for those clients who refer a set amount of new business. Then, when a new client asks what the price ...

Can a Blog Be a Referral Tool?

Thu, 27 Apr 2006 07:20:19 GMT
WIth an admitted nod to Keith Ferrazzi's fantastic book - Never Eat Alone and other secrets to success one relationship at a time, I want to reveal a networking/referral strategy that I have employed with great results for a number of clients. Blogging as a marketing tool is dynamite. But, you knew that already, right? What about using this same tool as a referral community building tool? Let's say you are an accountant. What if you went to an attorney, financial planner, insurance specialist ...

Professional Services and Referrals

Tue, 15 Nov 2005 06:06:01 GMT
This is fairly typical email I receive so I thought I would answer it via the blog. John: I have been listening to your podcasts and enjoy them. A problem I have been struggling with is "As a dentist how do I ask for referrals from a patient of mine yet maintain my 'professionalism Any tips? Bob Bob, The key is to change how you think about referrals and how you approach them with your clients. First, you have to change how you think about them. If you have your clients best interests at ...

Integrating New Marketing Technology

Mon, 17 Oct 2005 05:21:42 GMT
Blogs, podcasts and RSS are all the rage in marketing circles, but sometimes you've got to remind folks just why that is. In my book, new technology for new technology sake can be a waste of time or, at least, a distraction if there is no marketing payoff in its use. For some, seeing the benefits of blogs and podcasts is hard when they are viewed as individual marketing tactics. No, for me the beauty of most of this new marketing technology comes from your ability to use it to integrate and ...

Hand-Written Notes Have Become A Power Tool

Fri, 14 Oct 2005 07:26:09 GMT
entry_excerpt_text_pbux A couple nights ago I was sitting in my car waiting for one of my daughters to finish up soccer practice. I can't sit still for more than about 10 minutes so I rooted around the car to find something to read or otherwise use up the wait. The only thing I could find was a notebook and a pen that I keep to record hair brain ideas. My oldest turns 20 next week so I decided to fire off a letter - the old fashion way. As I did so it reminded me what a great tool the ...

Prove Your Sales Proposition With Numbers

Tue, 11 Oct 2005 06:34:55 GMT
One of the best ways to differentiate your offer or sales pitch from another is to give very specific information, with numbers to prove the point. And then, wrap it around a story of someone, some client, actually getting that result. That's really all your prospects care about. What result will I get and how can your prove it. They don't care about your mishy mashy, "let's sit around the board room table and make up some really cool sounding benefits sounding copy." If you must point out ...

Blogging The Ultimate Small Business Marketing System

Thu, 06 Oct 2005 05:07:37 GMT
One of my Ultimate Marketing System teleclass clients approached me the other day and asked if he could blog about his experience of being a client. My blog self immediately said, "Sure, what a great use of a blog." But then my vulnerable marketing self said, "What if?" The convergence of those two selves concluded that what my client, Ken Yarmosh of Technosight, was offering was a very rich and rewarding gift, no matter what he writes. Marketing, effective marketing, needs to be open and ...

What's The Purpose Of Your Marketing

Wed, 05 Oct 2005 11:17:55 GMT
All too often marketing messages get lost in the attempt to make them sound good. For several years now, I have been using a tool to help organizations get past the marketing mindset and create a statement that really drives the business and informs every marketing decision. I call this tool the Marketing Purpose Statement The purpose statement is not meant to ever be directly communicated to your clients, but it is meant to be the basis for all of your marketing and customer ...