AllBusiness.com - Search Engine Smarts

Long-Term Link Building for SEO

Wed, 01 Jul 2009 08:30:00 GMT

The problem with approaching link building as an end goal and tactically, is very much like a hamster running in its cage. That's what many small business SEO consultants do: chase links one by one or get creative with link bait to attract an influx of links from blogs that write about the kinds of things other blogs do for link bait.

Five Tips for Better Optimized Press Releases

Wed, 18 Mar 2009 06:55:00 GMT

Journalists, bloggers and even consumers often turn to news search to seek information on the Web. As aggregators of information that rely on algorithms to sort search results, News search engines offer opportunities for optimization just like any other search engine.

Recession Marketing: Managing Your Online Reputation

Tue, 10 Feb 2009 07:35:00 GMT

When times are tough and companies are uncertain where to invest their marketing dollars, one sure bet is to invest in the reputation of the company and key people.

Redesigning Your Web Site? You Need a SEO Migration Plan

Fri, 23 Jan 2009 10:55:00 GMT

In the course of my 10+ years of internet marketing consulting and providing search engine optimization services, one of the most avoidable situations that is also one of the most common reasons company websites plummet in the search engines concerns the consequences of web site redesign or changes to the content management system.

Recession Marketing Tips for Small Business - Going Digital

Thu, 22 Jan 2009 12:30:00 GMT

The changing trends in information production, distribution and consumption by consumers coupled with the uncertain times we live in create an unprecedented challenge for companies to better reach and engage with their customers.

Importance of Trust and Marketing on the Social Web

Mon, 08 Dec 2008 07:45:00 GMT

Trust is a very important piece of how brands are built. A brand is a promise kept and promises kept instill trust with consumers.

The First Step in Online Reputation Management

Mon, 17 Nov 2008 04:10:00 GMT

Companies, such as Kryptonite Locks, Comcast, Dell, Walmart and recently Motrin, have experienced what it’s like to feel the negative influence of the social Web and the subsequent effect on how their brands are perceived, both in the search results and within social media channels.

The Influence of Social Media on Search Behavior & Search Marketing

Sun, 21 Sep 2008 10:30:00 GMT

The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing, so how does social media affect search marketing?

Basics of Improving Search Engine Rankings

Wed, 10 Sep 2008 02:50:00 GMT

There is no silver bullet with improving search engine rankings and traffic. Search engine optimization is an elegant mix of technical/creative and art/science. What's important is to start with these basics: ...

How PR Professionals Can Use SEO to Get More Media Coverage

Thu, 28 Aug 2008 08:00:00 GMT

Many small businesses are familiar with the idea of search engine optimization and public relations, but few understand how integrating PR and SEO can help get small businesses more press coverage online. The answer is through news content optimization.